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Coperto / Portfolio / Мята LoungeWith us since 2024

Мята Lounge

One site model across 260 venues, half of them franchised

Segment
Lounge chain / franchising
Geography
260+ venues, 11 countries
With us since
2024

The country’s largest lounge chain, founded in 2014, running two formats — Myata Platinum with a full kitchen and the classic Myata Lounge. It has its own loyalty programme with up to 20% cashback and a mobile app. The chain’s core challenge is its franchise structure: every venue has its own manager and habits, yet the brand standard has to hold identically.

  1. 01Raised a single collection loop over franchisee POS systems: a venue connects in one evening, with no hardware swap and no access to its bank account.
  2. 02Launched an automatic 86 list for tobacco mixes — the most common cause of a ruined evening in a lounge. A line goes out of stock before a guest can order it.
  3. 03Merged table and VIP-room bookings into one grid with deposits, kept separate for Platinum and the classic format.
  4. 04Built a chain-wide digest for head office: anomalous discounts, idle rooms, revenue drift against each franchisee’s own history.
−63%
Friday double bookings
11 мин
write-off to 86 list
186
venues on the loop
  • M-01FloorBookings, seating, overbooking
  • M-0286 listStock, write-offs, dish availability
  • M-05GuestProfile, visit history, returns
  • M-06DigestManager digest, anomalies, reporting
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